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Oct/10

20

Knowing Your Target Audience

Writing for the web is quite different from writing in print. There are a variety of differences between web and print copywriting, but the topic that will be discussed today is using the World Wide Web to help you reach your target audience.

When you write for a print publication, the target audience is people who read the articles or stories published. Usually these people subscribe to a particular newspaper, or magazine. Therefore, the author does not have the task of defining their target audience. On the other hand, when you write for the web the target audience is left up to the writer to define.

When you write for online publications and websites, one of the most common forms of targeting your audience is found in SEO techniques; however, this is not all that is important in the online writing industry. Writing online content takes quite a bit of skill and patience to learn. It is also one of the most sought after skills and a very hot commodity among many of the jobs listed on GetACoder.

So how do you define your target audience? Well, you have to know quite a bit about a particular niche in order to know what type of content makes a connection with readers and makes them want to continue reading your articles. Now more than ever readers are turning to the Internet to search for articles whenever they have a question that needs an immediate answer.

This is why the web is the most appealing source of information for many people. It is also one of reasons why people take their businesses online. However, in order to make your website or business visible to the public, high quality content as well as good SEO is needed.

This is why many people develop niche websites. A niche website is developed from a main concept and is regularly updated with new content to entertain and inform readers. People who are drawn to niche websites come from a variety of backgrounds; however, each person has a general interest in the specific topic at hand.

This is why it is important to define your target audience. When you define your target audience successfully, you not only reach your specific audience, but you also supply them with plenty of information that will have them coming back for more.

If you run several blogs in the health industry, there are many topics you can have a professional blogger write about that will attract a regular readership. However, in order to reach a particular targeted audience you will want to approach the topic from a different angle.

The reason people approach a popular topic from another angle is that it helps to set them apart from the rest of the competition. The only problem is being able to find an angle that is appealing to millions of people. This is why keywords are used. When they are used correctly, they can help direct traffic to your website or blogs.

The information supplied on your website counts as well. When you have a professional copywriter compose thecontent on your website, you can build a regular readership by providing helpful information and advice for people to read about. When you have quality copy, along with factual based articles, this can help you create a solid online reputation.

Victoria Rodriguez-Baziuk has a Bachelor of Arts Degree in Psychology and works as a full time freelance writer on a variety of topics. She has a strong background in customer service, SEO, Psychology and provides freelancing services to buyers from all over the world. Victoriais one of several freelance writers on the GetACoder Blog team.

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