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May/11

26

Should Freelancers Outsource Their Projects?

As a freelancer, there comes a time that you need to consider whether or not to outsource your own GetACoder projects.  For some, this provides a huge number of benefits, while for others it is one of the biggest mistakes that can be made.  Here is a quick look at a few of the benefits as well as the drawbacks of outsourcing your projects.

Benefits

Increase Production

The most obvious benefit of outsourcing your projects is that you can ramp up your production.  For example, if you are writing 10 articles a day then outsourcing some of your projects will allow you to complete a lot more.  It doesn’t matter if you are a software designer, graphic artist, writer, or website developer, having someone else to help you out will allow you to accomplish more in less time.  This will allow you to take on more projects and generate more revenue.

Expand Services

Another huge benefit of outsourcing some of your projects is that you will be able to offer your clients a wider range of services.  If you are a writer, you can offer distribution packages or social media management.  If you are graphic artist or software designer, you can offer full website design.  If you are building backlinks, then you can offer content creation.  The list of possibilities is endless.  Expanding your available services will not only help you gain more clients, but will also allow you to make more money per client because they can go to you for all of their related needs.

Drawbacks

Lower Quality and Less Time

One of the biggest potential drawbacks of outsourcing your projects is that the end result will not be a high enough quality to meet your client’s needs.  There is nothing worse than having a repeat client who all of sudden goes elsewhere because they think that your quality of work has diminished, especially when you didn’t do the work in the first place.  The catch 22 is that you will also have less time to do your own projects because you will be managing others as well.  Fortunately, if you hire the right team of freelancers on GetACoder, this doesn’t have to be a problem.

Slimmer Profit Margin

Another problem is that your profit margin per project is slimmer because you will pay your own freelancers as well.  This issue is normally the biggest right at the beginning because you have not got generated additional clients, but are already splitting your profits.  Over time this problem should go away because you will be able to attract more new clients as well as offer more services, however if money is already tight, then this can be a deal-breaker.

In the end, outsourcing some of your tasks is the only way to expand your freelancing business.  You only have so many hours in the day to work, which means that you are inherently limited as to how much you can complete.  There are a number of benefits that can be gained when done correctly, however there are also a lot of potential drawbacks if you are unaware of how outsourcing can affect you, your business, and your clients.

John Henderson has been a freelance writer for more than 3 years.  He specializes in creating content that is designed to provide various search optimization engine benefits while also engaging website visitors and boosting conversion rates.  He is continually expanding his portfolio with a variety of additional SEO services, while also cultivating an ever-growing stable of his own websites and blogs. John is one of several freelance writers on the GetACoder Blog team.

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